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We do that in a number of ways. Cataphoretic Cathodes Hytron's process for coating cathodes without spraying. Execution & Results Six different ad units were deployed to reach 15% of Lexus audience across every platform they consume video: interactive pre-roll, pre-roll, expandable click to play, mobile web click to play, Facebook games, and Connected TV. Receiving Tubes Standardized RCA selected a group of 36 tubes that would fill all radio requirements. Request a demo Request a Demo Login Log in to your account Log In Forgot Password? SolutionsCross-Channel AdvertisingDigital Advertising FormatsProgrammatic TVDigital Out of HomePremium Ad InventoryCreative Advertising ServicesTechnologyTubeMogul SoftwareBenefits ResourcesInsightsEducationEngineeringBlogAd GlossaryCareersCompany CultureOpportunities AboutGuiding PrinciplesLeadershipAwardsLocationsEventsPress & NewsInvestor RelationsContact Us Insights Lexus Delivers Luxury with 2013 RX Video Ads Share It: Rachel Egan Marketing Manager, Growth and Operations November 6 2013 InsightsCase Studies Lexus Delivers Luxury with 2013 RX Video Ads Overview Lexus and TeamOne had a very specific mission for the 2013 RX vehicle launch: use four :15 and:30 videos& Categories: Case Studies, brand awareness, click-through rates, completion rates, Lexus, pre-roll, video ads Overview Lexus and TeamOne had a very specific mission for the 2013 RX vehicle launch: use four :15 and:30 videos to increase the number of people visiting local Lexus dealerships to test drive the new vehicle.

Blue Glow From RCA Victor Plain Talk and Technical Tips, July-August 1961. TubeMogul implemented a full suite of powerful ad units aimed at reaching A25+ on lifestyle, business, finance, travel and premium auto sites. 1929. More results include: 5% lift in brand awareness Of those exposed to the Lexus video ads, 32% indicated familiarity compared to 27% of those not exposed to the ad 80% completion rate for nearly all ad units The 2013 Lexus RX site received almost 39,000 total click-throughs (a 19.2% CTR) for the expandable click to play unit Download a PDF of this TubeMogul Success Story. HEADLINESTop 50 Most Viewed YouTube Channels Worldwide Week Of 7/15/2016Indie Spotlight: Transplanting Tells A Fish-Out-Of-Water Story In AppalachiaOn YouTube, Pokemon Go Had Twice As Big A Launch As Any Other 2016 GameVerizon Reportedly Close To $5 Billion Purchase Of YahooRyan Higas Friends And Collaborators Help Him Celebrate Ten Years On YouTube Subscribe Job Board Streamy Awards Search Search for: . Share It: Stay Informed HomepageLexus Delivers Luxury with 2013 RX Video Ads English Franais Espaol Portugues Misc Ad Specs Privacy Policy Opt Out Terms of Service TubeMogul Inc. Powered by Rackspace. Download Now NEXT: McDonalds Campaigns Excel with TubeMogul Rachel Egan Marketing Manager, Growth and Operations November6,2013 Get TubeMogul Research Insights Get an email with our latest groundbreaking research every month or so.

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